1. SWEEPSTAKES TIMING: The HBO Max Halloween Giveaway (the “Sweepstakes”) begins at 9:00 AM Pacific Time (“PT”) on 10/26/20 and ends 5:00 PM PT on 10/30/20 (“Sweepstakes Period”).
  1. ELIGIBILITY: Open only to legal residents of the 50 United States and Washington, D.C., who, as of 10/25/20, are: a) 18 years of age or older, b) possess a web-enabled mobile device and c) not an HBO Max subscriber.  Void where prohibited by law.  Employees of WarnerMedia Direct, LLC (“Sponsor”), Movement, Instagram, and their respective affiliates, subsidiaries, advertising and promotion agencies (collectively, the “Promotion Entities”) and the immediate family members and/or those living in the same household of each are not eligible.  Entrants must have a non-private Instagram account to enter; i.e., entries must be visible in public hashtag searches from time of entry through time of winner verification.  There is no purchase required to register for an Instagram account.  
  1. HERE’S HOW IT WORKS: During the Sweepstakes Period, look for a Sweepstakes related post from a participating Sweepstakes Influencer/Account on Instagram, listed below (each an “Influencer”) and follow their instructions to follow @hbomaxfamily on Instagram and enter the sweepstakes by posting the required information as a comment to an Influencer’s Sweepstakes related post (your "Submission" or “Entry”).


    Influencer Instagram Account

    Available Prizes

    Amy Tan


    (1) Grand Prize

    Winston & Rosanna Javier


    (1) Grand Prize

    April Athena


    (1) First Prize

    ENTRIES WILL NOT BE JUDGED.  Limit one (1) Entry per person per Influencer.  A person may only use one Instagram account to enter the Sweepstakes.  All entries must be received by 5:00 PM PT on 10/30/20 to be entered into the Sweepstakes.  All Entries must comply with the Submission Guidelines outlined in Rule #4.  
  1. SUBMISSION GUIDELINES: Entries must comply with the Instagram Terms of Use.  Determination of compliance with Submission Guidelines and these Official Rules will be in the sole discretion of the Sponsor, whose decisions are final.
  1. RANDOM DRAWINGS: Winners (as broken out above) will be randomly selected on or about 10/30/20 in multiple random drawings, one for each Influencer. Drawings will be conducted from among all eligible entries received by Sponsor’s designee, Don Jagoda Associates, Inc., an independent judging organization whose decisions are final and binding in all respects relating to the drawings.  Odds of winning will depend on the number of eligible entries received per Influencer.  
  1. NOTIFICATION OF WINNERS: Winners will be sent their prize via an Instagram Direct Message (“DM”) from @hbomaxfamily, beginning on or about 10/31/20. Return of any DM or email as undeliverable will result in disqualification and an alternate potential winner will be selected. 
  1. PRIZES AND APPROXIMATE RETAIL VALUE (“ARV”): (2) Grand Prizes [distributed in accordance with the chart in Rule #3] – Two (2) 30-day free trials of HBO Max, awarded as a promo code, one for the winner and one intended to be shared with and used by winner’s friend (ARV: $29.98 per prize).  (1) First Prize [distributed in accordance with the chart in Rule #3] – One (1) 30-day free trial of HBO Max, awarded as a promo code (ARV: $14.99 per prize).  To redeem the promo code, you must be a new HBO Max subscriber, 18 years or older, be a U.S. resident, enter the promo code at and provide a valid payment method. After the promotional period, you’ll be charged $14.99/month plus applicable taxes.  To cancel your subscription and avoid being charged, you must cancel before the end of the promotional period.  Your subscription will auto-renew each month unless you cancel before the renewal date.  To change or cancel your subscription, see Billing Information in your profile settings of your HBO Max account.  Visit for additional details.  Prizes consist of only the item specifically listed as the prize. 
  1. PRIZE CONDITIONS: No substitution or transfer of prize by winner permitted.  Sponsor reserves the right to substitute prize of equal or greater value.  Acceptance of prize constitutes permission to Sponsor and its promotional partners to use winner’s name, Submission, voice and/or likeness for purposes of advertising and trade without further compensation, unless prohibited by law.
  1. GRANT OF RIGHTS: By submitting an Entry, entrant grants to Sponsor and its licensees, successors, assigns, affiliates and partners an exclusive, irrevocable right and license (but not the obligation) to use, alter and/or edit the Submission, as well as Entrant’s name, likeness, and/or Social Media Platform handle name, in whole or in part, in any manner including without limitation future advertising, promotion and publicity in any medium now known or hereafter devised throughout the world in perpetuity (including without limitation digital media, including social media), without notice, approval or other consideration to you or any third party unless prohibited by law. Entrant agrees to indemnify, defend and hold harmless the Promotion Entities from and against any and all liability, losses, costs and expenses (including attorneys' fees) incurred as a result of any Entry submitted to the Sweepstakes in violation of these terms or any rights granted herein.
  1. GENERAL RULES: All federal, state and local taxes are the sole responsibility of each prize winner. All federal, state and local laws and regulations apply.  By entering, entrants grant to Sponsor the right to use all information submitted and Entry for purposes of advertising, publicity, marketing and other communications, worldwide, in perpetuity, without additional compensation, notification or permission, unless prohibited by law.  Proof of submission is not proof of receipt of Entry. Sponsor not responsible for incomplete, lost, late, damaged, illegible or misdirected mail/e-mail/DMs/messages or for any technical problems, malfunctions of any telephone lines, computer systems, servers, providers, hardware/software, lost or unavailable network connections or failed, incomplete, garbled or delayed computer transmission or any combination thereof.  Sponsor not responsible for any damage to any participant’s computer system/software related to or resulting from participation or downloading any materials in this Sweepstakes.  CAUTION: ANY ATTEMPT BY AN ENTRANT TO DELIBERATELY DAMAGE ANY WEB SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS PROMOTION IS A VIOLATION OF CRIMINAL AND CIVIL LAW. SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO DISQUALIFY AND SEEK DAMAGES FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW.  Any suspected use of robotic, automatic, programmed, or the like methods of participation will void all such submissions by such methods. Sweepstakes may be cancelled, modified, terminated or suspended if Instagram changes their terms during the course of the Sweepstakes so as to interfere with Sponsor's intended conduct of this Sweepstakes or if infected by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures or any other causes outside control of Sponsor which impairs or affects the administration, security, fairness, integrity, or proper conduct of the Sweepstakes.  Sponsor reserves the right at its sole discretion to disqualify any individual who tampers with any Entry process or harassed any Sponsor representative or any entrant and to cancel, modify, terminate or suspend the Sweepstakes.  In the event of termination, a notice will be posted at in the Official Rules available at and winners will be determined, in accordance with Rule #5, from among all eligible Entries received per Influencer prior to the time of termination.  By participating in the Sweepstakes, entrants agree to be bound by these Official Rules and the decisions of Sponsor and Sponsor’s designees, which shall be final and binding in all respects.  By participating in the Sweepstakes and/or accepting a prize, each entrant agrees to hold Promotion Entities harmless against any and all claims and liability arising out of participation in this Sweepstakes or use/misuse of prize, including without limitation any claims for personal injury (including death) or property damage and any claims for infringement of any intellectual property, privacy and/or publicity rights or any other personal or proprietary rights.  Entrants assume all liability for any injury or damage caused, or claimed to be caused by participation in this Sweepstakes or use or redemption of prize. CLAIMS MAY NOT BE RESOLVED THROUGH ANY FORM OF CLASS ACTION.  Entries are the views/opinions of individual entrants and do not reflect the views of Sponsor in any manner.  Sponsor not responsible for typographical or other error in the printing of the offer, administration of the Sweepstakes or in the announcement of the prizes.  In the event there is a discrepancy or inconsistency between disclosures or other statements contained in any Sweepstakes materials and the terms and conditions of the Official Rules, the Official Rules shall prevail, govern and control.  In no event will more than the stated number of prizes be awarded.  Sponsor is Home Box Office, Inc., 30 Hudson Yards, New York, NY 10001.
  1. PRIVACY: Sponsor will be collecting personal data about entrants online, in accordance with its privacy policy. Please review the Sponsor’s privacy policy at By participating in the Sweepstakes, entrants hereby agree to Sponsor’s collection and usage of their personal information and acknowledge that they have read and accepted Sponsor’s privacy policy.

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